CP-03From first reveal to the long tail.
PR, Community & Global Marketing
We plan and run the campaign around a release: press and creator outreach, storefront and social presence, festival and event submissions, and the community channels the game lives in.
What the work is
- Campaign plan and beat sheet from announcement through launch and post-launch
- Press and content-creator outreach, review key distribution and embargo handling
- Steam Next Fest, showcase and festival submissions
- Community setup and moderation on Discord and the social platforms that fit the game
- Paid media planning and buying, with spend and results reported to the studio
- Trailer and capsule production briefs, and asset delivery to storefronts
Coverage, wishlists and audience growth depend on the game and the market. We report what a campaign actually did; we do not promise numbers in advance.